Meet the new look
of Semrush

In 2008, Semrush was a small SEO tool
with just a handful of users. Twelve years
later, it evolved into a powerful platform
that helps marketers all over the world
grow their online visibility.

We’ve always been a product-first company, going where
the challenges of our users took us. But while we kept
adding more and more features, our visual identity
became inconsistent.

Today, when Semrush has over 50 tools for SEO, content
marketing, advertising, social media, digital PR and competitor research, we realized that it’s time. It’s time to give the Semrush brand a makeover to capture its essence and unique character.

Oleg Shchegolev, CEO and Founder

figure figure figure figure
A fireball

A symbol of fire has been at the core of the
Semrush brand from day one. It stands for a spark
that ignites the engine of your marketing. And the
energy that keeps it going strong. The new version
of the logo uses the same concept in a more
modern, compact and friendly way.

How we write &
pronounce Semrush

In our communication, we always choose simple over
complicated. Next time you wonder how to spell or
pronounce “Semrush”, think of the simplest possible
way to do that, and you’d be right: only the first letter
is capital, pronounced as [semrʌʃ].

Try me

Sound on! Watch the video and listen to the sound of your marketing engine powered by Semrush.

How we see
the marketing mechanism

Marketers analyze, create, improve
and inspire. Numbers become
diagrams. Diagrams become ideas.
Ideas become actions and assets.
Marketing mechanism is always in
motion. And here’s how we visualize
its parts.

Mechanism details

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Data visualisation

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Industry metaphors

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Semrush is the
energy that powers
your marketing

The data and ideas you get from our
toolkits. The knowledge you get from
our blog posts. The new skills you get
from our courses. Semrush is a spark
that sets all parts of your marketing in
motion. And the energy that can help
you reach your goals faster.

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New colour
system

Our primary brand colors are hot orange
and dark indigo. And we use an extended
palette of vibrant colors to add deeper
emotions to our visual language.

New font
system

Our primary font is Factor A. We use this typeface for headlines and striking font compositions.

We also use Inter font for longer text on our website and for our products.

Style
principles

Energetic.
Friendly.
Bold.

item
Energetic

Semrush is the driving force behind
your marketing, which is captured in
dynamic visuals of flames and fire.
And the energy of our active voice
and positive language empowers our users to become better marketers.

item
Friendly

Semrush is a friendly brand. It shows
in a warm and informal tone we use
to speak to our customers. And in
simple rounded shapes that
accompany our visuals.

item
Bold

We are the leaders in our field. The
innovators. The enthusiasts. Our
confident voice paired with bold
backgrounds, shapes and
typography can’t but grab the
attention of our audience.

item
Energetic

Semrush is the driving force behind
your marketing, which is captured in
dynamic visuals of flames and fire.
And the energy of our active voice
and positive language empowers our users to become better marketers.

item
Friendly

Semrush is a friendly brand. It shows
in a warm and informal tone we use
to speak to our customers. And in
simple rounded shapes that
accompany our visuals.

item
Bold

We are the leaders in our field. The
innovators. The enthusiasts. Our
confident voice paired with bold
backgrounds, shapes and
typography can’t but grab the
attention of our audience.

figure
image
Position Tracking

Track and compare your domain's daily rankings across any location or device.

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Domain Overview

Get a full picture of any domain's visibility. Quickly find its weak and strong spots.

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Organic Research

Reveal your competitors' strategies. See what keywords they use and how their rankings ...

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Backlink Analytics

Analyze any domain's backlink profile and find new backlink opportunities.

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Backlink Audit

Clean spammy backlinks and keep your link profile safe from Google penalties.

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Traffic Analytics

Benchmark, evaluate a new market or niche, and build a successful media-buying strategy.

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Advertising Research

Explore your competitors' ad ...

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Site Audit

Check your website for more than 130 SEO and technical issues, and learn how to fix them to improve ...

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On Page SEO Checker

Get ready-to-go optimization ...

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SEO Content Template

Get ready-to-use recommendatons ...

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Keyword Overview

Analyze a keyword’s value and how tough the competition is for it.

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Keyword Magic Tool

Find the right keywords in your niche that will work for your SEO or PPC campaign.

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Keyword Gap

Compare your keyword profile to your competitors and find gaps in your keyword strategy.

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Topic Research

Find new content ideas. Discover resonating topics to outperform your competitors.

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SEO Dashboard

Save time by keeping all the core metrics for your project in one place.

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PLA Research

Competitive intelligence on e-commerce competitors. Analyze the performance ...

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SEO Writing Assistant

Optimize your content on the go ...

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Market Explorer

Unwrap market and audience trends. Discover rival’s market share and positions to up your ...

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Keyword Manager

Get real-time metrics for up to 1,000 keywords from across Semrush at once.

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Marketing Calendar

Plan and align all your marketing campaigns and activities.

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Lead Generation Tool

Drum up more leads from your ...

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Marketplace

Leave the writing to the pros. Just indicate your topic and get traffic-driving content.

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Listing Management

The Ultimate Local SEO Solution.

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Organic Traffic Insights

Uncover “not-provided” keywords ...

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My Reports

Gather data from Semrush and Google tools in one PDF report and automate its delivery ...

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Post Tracking

Measure the success of your external content efforts.

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Log File Analyzer

Learn how Googlebot crawls your site. Detect technical issues affecting your SEO.

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PPC Keyword Tool

Create and manage a keyword list for your PPC campaign. Auto group keywords and find cross-group ...

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Ad History

Analyze your or a competitor's past ads. Improve your ad copy. Identify advertising trends.

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Sensor

Be aware of any SERP changes. Track volatility and set up notifications.

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Backlink Bulk Analysis

Compare up to 200 backlink ...

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Social Media Ads

Create ad campaigns for Facebook and Instagram and optimize their performance.

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Backlink Gap

Quickly identify link building opportunities that your website is missing out on.

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Social Media Poster

Automate your posting on social media. Analyze engagement and find the best time for posting.

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Brand Monitoring

Track online mentions across the web and social media. Uncover new backlink prospects.

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Social Media Tracker

Track the social media accounts ...

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Content Audit

Find the pages that need improvement. Collaborate on content creation. Track ...

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Social Media Analytics

Dive deep into the performance ...

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Display Advertising

Learn all about your competitors' display ads to build an effective media-buying strategy.

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Link Building Tool

Get quality backlink prospects. Manage your link building and outreach in one place.

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Starting from our homepage, the redesign will affect all pages of our website and all Semrush products.

Starting from our homepage, the redesign will affect all pages of our website and all Semrush products.

We want to say a big "thank you" to you — our fans and customers. Your feedback keeps us focused. And your support motivates us to keep innovating. Without you, we would have never made it this far.

Tweet us your thoughts on our new look!

Download our
revamped visuals
Download logo pack
& brand guidelines

Please find the conditions of the logo pack usage here

Brand identity for Semrush was developed in
collaboration with Shuka Brand Bureau

© 2008 - Semrush. All rights reserved.
USA, 800 Boylston Street, Suite 2475, Boston, MA 02199

mail@semrush.com

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